Your Benchmarking Is Only as Good as the Data You Submit

Service Leadership Index certified accountants who prepare and submit benchmarking data for MSPs.

You joined a peer group to sharpen your business, not to spend hours wrestling with spreadsheets, chart-of-accounts mismatches, and benchmarking portals that never seem to accept your data the first time.

Yet every quarter, the same painful cycle repeats: scramble to pull numbers, guess at the right category mappings, submit something that feels close enough, and then sit in the peer group meeting wondering if your data even tells the real story.

If the benchmarking data going in is unreliable, the insights coming out are meaningless. And you know it.

Hasenbank Accounting Services (HAS) exists to eliminate that cycle. We are Service Leadership Index (SLI) certified, meaning we have been trained and validated in the exact financial frameworks, metrics, and chart-of-accounts structures that benchmarking programs like Evolve and Trust X Alliance rely on. We do not just clean up your books; we translate your financials into the precise language these benchmarking platforms require so that your submission is accurate, timely, and genuinely useful.

Because HAS works exclusively with MSPs and IT businesses, and has for over 23 years, we already understand the revenue categories, cost structures, and operational nuances that generic accountants miss. When your benchmarking data is right, your peer group comparisons become actionable. You stop second-guessing the numbers and start making decisions from a position of clarity. That is the difference between participating in a peer group and actually getting value from one.

What We Offer

HAS provides end-to-end benchmarking data entry and financial preparation services for MSPs participating in peer group programs such as Evolve, Trust X Alliance, and other organizations that leverage Service Leadership Index benchmarking. Our role is straightforward: we ensure your financial data is structured, categorized, and submitted correctly so that your benchmarking results reflect reality, not guesswork.

The process begins with aligning your chart of accounts to the Service Leadership Index framework. Many MSPs run their books on a chart of accounts that was set up years ago by a general-purpose bookkeeper or accountant who had no understanding of managed services revenue models. The result is that recurring revenue, project revenue, product revenue, and internal costs are often lumped together or miscategorized in ways that make benchmarking data unreliable. HAS restructures and maps your chart of accounts so that every dollar lands in the correct SLI category, without disrupting your day-to-day accounting workflow.

Once your chart of accounts is aligned, HAS prepares your financial statements and reporting packages specifically formatted for benchmarking submission. We handle the data entry into the benchmarking platform, ensuring that every field is populated accurately and consistently quarter after quarter. This eliminates the last-minute data scrambles and the frustrating back-and-forth corrections that eat into your time as a business owner.

Beyond the submission itself, HAS provides consulting on what your benchmarking results actually mean for your business. With over 27 years of accounting experience and SLI certification, our team can help you interpret your positioning against peers, identify margin leaks, and prioritize operational improvements. We do not just enter the numbers, we help you understand them and act on them.

Stop Submitting Bad Benchmarking Data

How You Benefit

Our Services

Benchmarking Software Data Entry  

HAS handles complete data entry into your benchmarking platform, formatted, categorized, and submitted on your behalf every quarter. We ensure every field is populated accurately using SLI-aligned financial data so your submission is consistent, timely, and trustworthy. You never log into the portal or chase down numbers again.

Chart of Accounts Alignment   

We audit and restructure your chart of accounts to align with the Service Leadership Index framework. This foundational step ensures that your ongoing bookkeeping naturally produces benchmarking-ready data, eliminating the quarterly scramble to reclassify transactions and guess at category mappings.

Financial Statements and Reporting   

HAS delivers monthly financial statements formatted for both internal decision-making and external benchmarking. Your P&L, balance sheet, and cash flow reports are structured around MSP-specific metrics, giving you clear visibility into margins, labor costs, and revenue mix by service line.

Consulting and Special Projects   

When benchmarking reveals gaps or opportunities, HAS provides targeted consulting to help you act. From margin analysis and pricing strategy to labor optimization and growth modeling, we turn benchmarking insights into actionable financial plans grounded in your real data.

Our Process

Step 1: Discovery Call, Understand Your Current State

We begin with a focused conversation about your MSP's current accounting setup, the peer group program you participate in (such as Evolve, Trust X Alliance, or others), and your benchmarking history. We review your existing chart of accounts, identify gaps or misalignments, and assess how much structural work is needed to get your financials benchmarking-ready. This call typically takes 30 to 45 minutes and gives both sides a clear picture of scope and fit.

Step 2: Chart of Accounts Alignment, Build the Foundation

HAS audits your chart of accounts and restructures it to align with the Service Leadership Index framework. We reclassify revenue streams, cost categories, and expense lines so that every transaction flows into the correct SLI category automatically. Depending on the complexity of your current setup, this alignment process typically takes two to four weeks. Your day-to-day operations are unaffected during this phase.

Step 3: Financial Statement Preparation, Create Benchmarking-Ready

Reports With your chart of accounts aligned, HAS prepares your financial statements in the format required by your benchmarking program. We reconcile accounts, verify data accuracy, and produce monthly reporting packages that serve both your internal management needs and your external benchmarking requirements. You review and approve the statements before any submission.

Step 4: Benchmarking Data Entry and Submission, We Handle It

HAS enters your financial data into the benchmarking platform, populating every required field with verified, SLI-categorized data. We submit on your behalf before the deadline, confirm acceptance, and flag any anomalies or questions from the platform. You receive a confirmation summary and are ready for your next peer group meeting with confidence in your numbers.

Step 5: Ongoing Support and Consulting, Turn Data Into Decisions

After each benchmarking cycle, HAS is available to review your results, interpret your positioning against peers, and consult on action items. Whether you need a quick debrief or a deep-dive financial strategy session, our team provides the context and expertise to help you move from benchmarking insight to business improvement.

Our Approach

At HAS, our approach to MSP benchmarking support is built on a simple principle: your accounting should work for your benchmarking, not the other way around. 

Too many MSPs treat benchmarking as a separate project that requires special effort every quarter. They pull data from one system, reformat it in a spreadsheet, make judgment calls about category mappings, and submit something that approximates their financial reality. That approach is backwards, and it produces unreliable results.

We reverse the workflow. By aligning your chart of accounts to the Service Leadership Index framework from the start, we ensure that your everyday bookkeeping naturally produces the data your benchmarking program needs. There is no quarterly translation exercise because the translation is built into the structure of your accounting. Every transaction is categorized correctly as it happens, which means your financial statements and your benchmarking submissions always tell the same story.

Our SLI certification is central to this approach. It gives us the technical credibility and framework knowledge to align your accounts accurately and maintain that alignment as your business evolves. When you add a new service line, change your pricing model, or restructure your team, we update your chart of accounts to reflect those changes within the SLI framework, so your benchmarking data stays current and comparable. This is not a one-time setup; it is an ongoing discipline that we maintain as part of your regular accounting engagement.

We support MSPs in a range of peer group programs, including Evolve, Trust X Alliance, and others that leverage SLI benchmarking. Regardless of which program you belong to, the financial preparation requirements are fundamentally the same: accurate, well-categorized data submitted on time. HAS has built repeatable systems for delivering exactly that, informed by more than two decades of working exclusively with IT businesses. Our approach is not about adding complexity to your operations; it is about removing it, so you can focus on the strategic conversations your peer group was designed to enable.

FAQs

Hasenbank Accounting Services (HAS) is a remote accounting firm based in Liberty, Missouri, providing bookkeeping, financial reporting, vCFO services, and benchmarking support exclusively to MSPs and IT businesses. With over 27 years of accounting experience, 23 years in the IT industry, and Service Leadership Index certification, HAS is purpose-built to serve the financial needs of managed service providers nationwide. Learn more about our team.

Submit Benchmarking Data You Trust

SLI-certified accountants ready to handle your next submission, and every one after it.